Wangquan brand self-press oil press franchise project

Construction of community and supermarket chain franchise stores
1. Project name
2. Project overview
3. Market prospect analysis
4. Crisis in the edible oil market
5. Analysis of the current situation of the oil press market
Six, the current production mode of the oil press shop
7. Market positioning and publicity
8. Cost benefit analysis
8.1 First-tier income-conventional cooking oil
8.2 The second layer of income-health oil
8.3 The third level of income-defatted nut flour and grain health-preserving flour
8.4 The fourth layer of income-supporting vegetables and fruits
8.5 The fifth layer of income-agent household small oil press
Nine, STOW analysis of freshly pressed oil
10. Develop franchise stores
1. Project name
Wangquan brand oil press fresh oil press workshop chain franchise project
2. Project overview
1. Wangquan Brand Oil Press Fresh Pressed Oil Workshop is the first freshly pressed vegetable oil chain store. 100% pure physical pressing, without any chemical food additives. Perennial supply of freshly squeezed oil, sesame oil, walnut oil, etc., the Wangquan brand oil press fresh squeezed oil workshop adopts the model of front shop and back factory, which is pressed and sold now. The production workshop is fully open, and the production process is completely transparent. Every consumer can bring home the visible health.
2. Advantages of Wangquan brand oil press fresh oil workshop:
Yishui Yangdong Machinery Co., Ltd. also produces hydraulic oil presses, screw oil presses, horizontal oil presses and various oil pressing equipment, including special oil presses for clay, automatic oil presses, and screw oil presses , Hydraulic oil press, flat-bottomed grits pot, high-speed grits grinder, press, hydraulic dehydrator, hydraulic rubber cutter, powder cake machine, centrifugal oil filter, automatic screw combination oil press, automatic hydraulic oil press Machine, peanut oil press, soybean oil press, rapeseed oil press, tea seed oil press, walnut oil press, flax oil press, linseed oil press, sesame oil press and other products are well received by users Praise. We can also design and produce various special hydraulic equipment according to customer needs.
2.1 Put an end to the use of genetically modified raw materials, ensure that every drop of oil is freshly squeezed on-site from selected high-quality non-genetically modified raw materials, and never add any additives to high-priced oil, as well as low-priced oil and waste oil, completely under the supervision of each consumer , "Selling raw materials and pressing oil on site". This new business model makes money for raw materials and processing fees, allowing consumers to see the quality of raw materials and the process of oil pressing. Every drop of oil Buy with confidence and use with confidence. At the same time, compared with small oil mills, investment is smaller and income is higher.　　 Any kind of freshly squeezed oil produced by "Wangquan Brand Oil Press Fresh-squeezed Oil Workshop" uses authentic traditional physical squeezing process without adding any chemical solvents. The production workshop is fully transparent and the production process is fully open. Consumers can also directly participate in the production of vegetable oil, so that safety and health can be seen. As long as you are a member of the "Wangquan brand oil press fresh oil workshop", please rest assured, because we know well: "Wangquan brand oil press fresh oil workshop" affects not only you, but It's your family; it's not just this generation, it's the generations that are endless.
This is the inheritance of "Wangquan brand oil press fresh oil workshop"!
2.2 What is freshly squeezed oil: It is a relative concept. Compared with other edible oils for long-term storage, it is called freshly squeezed oil, that is, it is extracted and sold on-site, without adding any antioxidants. There is no such name in the market.
2.3 Consumer benefits: freshly squeezed and sold, the process is transparent, safe and visible:
The process of squeezing and selling is transparent: sesame, peanuts, walnuts and other raw materials are placed on site, and customers personally select and feed the materials, and witness the whole process of oil production.
Freshly squeezed and used fresh and pure: In the Wangquan brand oil press fresh-squeezed oil workshop, you can buy enough edible oil. You can buy as much as you want. The consumption is controlled by consumers. Keep the taste fresh.
Simplified links, high quality and low price: When buying edible oil in the Wangquan brand oil press fresh-squeezed oil workshop, consumers only bear the raw material costs and processing costs, and the cost is greatly reduced.
Self-purchasing materials and controlling the source: Whether the oil quality is good or not, raw materials are critical. Consumers can use their own raw materials to process oil, control the quality of edible oil completely from the source, and truly achieve health from the mouth.
How to buy safe and reliable cooking oil to protect the health of themselves and their families has become a lingering worry in people's lives. Therefore, on-site squeezing of assured oil has become a new business opportunity for small capital investment and entrepreneurship, showing an amazing market explosiveness. All the freshly squeezed and sold oil mills have opened a fire, and consumers in big cities drove dozens of miles to towns with cars. The country buys soil to press oil, and those who don’t have a car ask their relatives and friends in the countryside to help. Hundreds of people in the leisure farms that produce soil oil pressing on site line up to buy oil, making it impossible to "leisure"; restaurants that use oil presses to press oil for themselves are extremely popular; families with good economic conditions buy small oil presses to press oil by themselves... these The phenomenon fully reflects the market demand. The so-called winners win the world. Whoever can meet the needs of consumers can win the market and earn huge wealth. On-site oil extraction is satisfying people's strong desire for edible oil to be safe and healthy. Therefore, investing in this project is no longer a question of whether you can make money, but how much of the market to occupy is the real question.
3. Analysis of edible oil market prospects
Edible oil is a consumer product that thousands of households must use for three meals a day. As the saying goes, "food is the day for the people, and oil is the first for food." As long as everyone eats every day, they cannot do without oil. Therefore, the safety of oil is more important than the safety of any food. The quality of oil affects the health of everyone and every family every day. In recent years, it has been big and small. Brand oils and barreled oils often have quality problems, such as waste oil, squatter oil, genetically modified soybean oil, chemical solvent-exceeded leaching oil, cottonseed blended oil... Edible oil is a consumer product necessary for people’s lives, and it provides human body heat and essentials. Fatty acid, an important substance that promotes the absorption of fat-soluble vitamins. With the rapid development of China's economy, people's living standards have greatly improved, and people's requirements for the quality and safety of edible oil have continued to increase. Coupled with the promulgation of the provisions of the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council on the prohibition of public banquets and working meals in domestic official activities, each family’s cooking has become frequent, making the demand for fresh oil more prominent.
China is a populous country, and the current urban process is accelerating. The influx of a large number of people into urban traditional industries such as catering and edible oil has brought about a new development pattern. According to statistics, the current Chinese people's annual intake of edible oil is 18.2 kg, and the annual growth rate is about 7%.
In recent years, from the perspective of packaging, the small and medium packaging of edible oil has grown rapidly; from the perspective of oil types, oil, olive oil, and camellia oil have also grown relatively rapidly. This is mainly due to the improvement of people's health awareness. Long-term storage is easy to cause the deterioration of the oil. Olive oil and camellia oil are rich in unsaturated fatty acids, vitamins and other trace elements, which are beneficial to the cardiovascular and cerebrovascular of the human body and have high health value. These also certify that China's edible oil market is segmented.
It can be seen from this that although edible oil is a traditional industry, from the case of real kung fu and cold fresh meat, it is still possible to change the production and sales mode of the traditional industry through packaging. This is mainly due to the improvement of living standards and consumption awareness. .
The unsaturated fatty acids and vitamins contained in the edible oil are easily oxidized after contact with oxygen, and the oxides are easily decomposed into short-chain aldehydes, ketones, acids and other substances, causing the corruption of oils. The time of corruption is closely related to the storage environment, ranging from one month to three or four months. For this reason, the storage of edible oil must be added with antioxidant-tert-butyl hydroquinone. Tert-butyl hydroquinone (TBHQ) is one of the universal food antioxidants in the world. The price of tert-butyl hydroquinone (TBHQ) produced in accordance with international standards is cheap and suitable for enterprises that use high-quality products and instant noodles. A proper amount of tert-butyl hydroquinone (TBHQ) will not cause harm to the human body. However, food antioxidants are not natural chemicals after all, and long-term intake may also cause potential harm to the body, including possible chronic toxicity, teratogenic, mutagenic, and carcinogenic hazards. Excessive use is more potentially harmful. The focus of the heated KFC "Mellow Chicken" debate is whether TBHQ is used in excess.
At present, waste oil is prevalent, and the safety of oil is worrying. People have been specializing in barreled oil of big brands, and the barrels of big brands have also repeatedly exploded, such as the recent Arowana time. The freshly squeezed oil is now squeezed and sold. It is closely related to the freshness (distinguishing the barreled oil of major brands). The image of professional health and hygiene also clearly distinguishes the resistant oil press shops. In the healthy and fresh edible oil market, it can be squeezed out. space.
4. Crisis in the edible oil market
1. The harm of genetically modified food:
  Animals eating genetically modified feeds and humans eating genetically modified foods not only bring possible disease (dominant or recessive) unknown to humans, which directly harm animals and humans. Even if these feeds and foods have no pathological changes, the genetically modified products do not meet the original internal environmental needs of humans and animals. Frequent consumption of humans and animals will gradually change the internal environment, which will inevitably lead to humans and animals. Some of the diseases of the body cause acute diseases, some may be chronic, some diseases are known, and some diseases are unknown new diseases, which will inevitably produce various new terminal diseases, and even make people and animals lose their offspring. Ability, long enough, there is a danger of extinction of mankind.
2. The value of genetically modified research and development in the United States and its own consumption philosophy:
  The genetically modified food developed in the United States has greatly increased production capacity and created huge wealth for its exports. However, due to health reasons, the United States itself is rarely used domestically and is basically exported to underdeveloped and populous countries.
3. Waste oil can be divided into the following categories:
  3.1 Trench oil in the narrow sense, that is, the greasy floating objects in the sewer or the oil obtained by simple processing and extraction of leftovers from hotels and restaurants (commonly known as swill);
  3.2 The oil produced after processing and refining poor quality pork, pig offal and pig skin;
  3.3 The oil used for frying food has been reused after the number of times of use exceeds the specified requirements, or it is reused after adding some new oil to it.
Harm of cooking oil: "Issing cooking oil" can cause indigestion, diarrhea, infertility, strong abdominal pain, and cancer.
4. What is the physical pressing process
The physical pressing process is to first crush the raw materials → stir-fry in the pot → press the hydraulic oil press → the crude oil is mixed with an appropriate amount of boiling water for dephospholipid, decolorization, deacidification and refining → finally made to maintain the original natural fragrance of the plant Cooking oil. The whole process is free of chemical solvent pollution, does not contain any chemical antiseptic antioxidants, and retains the rich nutrients in the oil. Therefore, the physically squeezed vegetable oil ensures the safety, nutrition, and deliciousness of the product, meets the needs of human health, and is suitable for long-term safe consumption.
At present, out of cost considerations, pressed vegetable oil is mainly used in high-end oil products in China. Chemically leached vegetable oils are mostly concentrated in middle and low grade oils. Regarding the oil products produced by the two processes,
The society says everything, and experts have different opinions.
The reason is driven by commodity interests. But I believe that consumers can
Make the right judgment, after all, health is the most important criterion.
5. What is the chemical leaching process
The chemical leaching process is to crush the raw materials into thin pieces → soak it in commonly known No. 6 light gasoline → chemical high-temperature refining of crude oil for degumming, decolorization, and deodorization (refined with lye; use white clay for decolorization, and appropriately add activated carbon) → finally made into food oil. Chemical agents are used throughout the process, and some even use sulfuric acid in the refining process, which greatly improves the oil yield of the raw materials.
The hazards of leaching oil: Therefore, there will be chemical residues in the leaching edible oil, and there will be trace chemical residues with the most advanced leaching oil equipment. Because of the high oil yield and low cost of leaching oil, it is popularized by foreign-funded enterprises and large domestic enterprises. . Produce the colorless and tasteless edible oil that we usually buy in our supermarkets, and can not smell the original fragrance of plants. This formula does improve the purity and quality of vegetable oils, but the residual chemical solvents in the oils are inevitable. Although the amount is small, it still has an impact on health. The chemical leaching process not only changes the original flavor of the raw materials, but also causes a lot of loss of nutrients such as vitamin E, carotene, and plant sterols in the vegetable oil, and the decline of its nutritional value has an adverse effect on the cardiovascular and cerebrovascular health.
5. Analysis of the current situation of the oil press market
1 Market conditions:
1.1 It is difficult to apply for a business license for an oil workshop or an oil mill according to the current national policy.
1.2 The existing small oil presses can produce between 150-300 kg per hour and nearly 2 tons of oil per day, which is more suitable for small oil presses and oil workshops, but there are also some substantial problems that even lead to investment The defect of failure. The existing small oil press produces between 50-100 kg per hour and produces nearly 400 kg of oil a day. It is more suitable for small oil presses and oil workshops, but there are also some substantial problems that even lead to investment The defect of failure. The daily output is nearly 2 tons, and it may take 3-5 days to sell out, which means that most consumers do not see the oil squeezed out with their own eyes, and will have doubts, reduce trust, and directly affect sales.
1.3 Each catty of oil only earns 1 yuan-1.5 yuan processing fee, squeezing 1000 catties of oil, 5 days to sell, and only a profit of 100 yuan-150 yuan, an average of only 20 yuan per day, it is better to work.
1.4 The machine is large in size, heavy in weight, and extremely inconvenient for maintenance and cleaning.
2. Four major drawbacks of buying oil in supermarkets, and hidden dangers to health:
2.1 Uncertain source: A lot of waste oil can still be bought from supermarkets, and the trust of urban residents on it has declined, and waste oil cannot be distinguished by the naked eye, so the risk is still high.
2.2. Uncertain raw materials: There are many types of edible oils of various brands on the market, including soybean oil, oil, corn oil, etc., but we cannot know the quality of the raw materials due to the procurement process.
2.3 The price is not affordable: Inflation, rising prices, higher and higher oil prices in supermarkets, branded edible oil from production to sales, the cost of each link is eventually passed on to consumers, which undoubtedly increases the burden on consumers.
2.4 Uncertain quality: It takes a long time for the packaging oil supplied on the market to be consumed from the factory when it is filled, and a lot of its pure taste has been lost. In addition, its packaging is single and cannot meet the needs of all families.
In order to avoid these problems, a business model that is more reasonable, more competitive, and more in line with the needs of consumers is inevitably needed: "sell raw materials and press oil on site". This new business model is to make money for raw materials and also for processing. The cost allows consumers to see the quality of the raw materials and the process of oil pressing, so that every drop of oil can be bought and used with peace of mind. At the same time, compared with small oil mills, investment is smaller and income is higher.
Six, the current production mode of the oil press shop
1 Oil production has existed since ancient times. From the earliest family workshops, human grinding to the present industrialized production, it has been extremely mature all the way, and there are several production modes:
2. Large-scale industrial production is the mainstream, and advanced production lines are adopted. For example, national brands such as Arowana from Yihai Kerry, Fulinmen from COFCO and Luhua from Shandong.
3. Workshop-style mechanized production. Such shops are distributed in vegetable markets and rural areas.