Wangquan brand oil press chain franchise method

10. Develop franchise stores

I. The significance of developing franchise stores

1. Build a sales network to promote product sales and reduce market risks

2. Reduce bad debts in supermarket sales channels, accelerate capital flow, and reduce financial risks

3. Establish company image and improve company and product visibility

4. Help advertising and improve reputation

5. Develop consumer members and cultivate brand loyalists

6. Enhance the company's intangible assets

7. Solve part of labor employment

II. The goal of franchise stores

1. Franchise store development goals

2. Within 5 years, there will be 2,000 in Beijing, and eventually 100,000 in the country

3. Covering 2500 cities above the county level

4. Solve 200,000 job opportunities

Beijing franchise sales target

Realize daily sales income of 4 million yuan, and annual sales income of more than 1.5 billion yuan (average average daily sales income per store is 2,000 yuan).

III. Interest mechanism of franchise stores

1 Independent accounting, self-financing and paying taxes according to regulations

1. Uniform sales price in a city

2. Obtain benefits according to a certain percentage of sales

3. Products that cannot be sold out during the product warranty period will be returned to the company as many as the owner does not bear the risk

4. Participate in the secondary distribution of company profits according to a certain percentage of sales

5. Sales models will enjoy company rewards and key training

IV. Development method of franchise stores

6. Build a model store

The company invested in the construction of 10 model stores in Beijing, with an average investment of 100,000 yuan per store, in order to explore and summarize management experience, and prepare for the large-scale development of franchise stores. The model store can be transferred to the operator to recover the initial investment.

At the appropriate time, the model store can be transferred to the company's outstanding staff to operate, so that their talents can be better utilized, their income level can be greatly improved, and an example for the latecomers to join the company of Cui Di.

7. Advertising

After completing the demonstration stage of the model store and summing up the experience, we will rapidly develop the franchise stores in the Beijing area through advertising, so that the franchise sales network will be formed as soon as possible.

8. Cooperate with Beijing Municipal Government Department (Labor and Personnel Bureau)

There are problems of high employment pressure in various places in various places. We can cooperate with the Beijing Municipal Government to adopt a method of subsidizing part of our company and part of the government subsidy to accelerate the development of franchise sales network. At the same time, the participation of local governments can also increase credibility and help foster the intimacy of the franchise business to the company; the participation of the government will also encourage the government to strongly support our company in the area of grain and oil entering the community.

9. Company subsidies

The company can subsidize franchisees by way of gift decoration. Every franchise store is a fixed media and should be fully utilized. The unified design style and VI identification are the basis to ensure the maximum advertising effect, and unified decoration can truly bring this effect into play. In addition, unified decoration can also produce scale effects, reduce decoration costs, increase decoration speed, and reduce the trouble for franchisees. The decoration cost can be written off in installments, 5:3:2, that is, 50% of the decoration cost is written off after the decoration is completed, 30% in the second year, and the remaining 20% in the third year.

10. Reward the owners of franchise stores

Each franchise store has a franchise contact information, and encourages franchisees to recommend and explain to relatives and friends, and give rewards to those who promote the success of the franchise, which can speed up the development of franchise. The reward method can be considered to increase the owner’s deposit.

V. Types of franchise stores

11. Simple product sales type

In view of the poor economic conditions of some franchisees, or the small existing space, you can choose this type, namely the "simple product sales type", such as: only selling oil products, only selling stereotyped packaging products, and so on.

12. A variety of product sales

For franchisees with better economic conditions and larger stores, you can choose this type of sales to sell all the company's products at the same time.

VI. Procedure for joining

13. Fill in the application form (can be applied online)

All franchisees must be certified to fill in the "Join Application Form", which contains the basic information of the franchisee and the situation of the store, and provides necessary information for future management.

14. Make an appointment with the company

For those who are interested in joining, invite them to the company to meet in person, and introduce the company's situation, development goals, franchise store's profit mechanism, franchise store risks, franchise store management, etc., so that the franchisees understand clearly what they think is important. In order to improve efficiency, it is best to negotiate once a week.

15. Site inspection

For franchisees who have a clear intention to join, arrange an inspection of the franchisee's store as soon as possible, record relevant information in detail, and provide basis for decoration design, store design, equipment configuration, etc.

16. Sign the agreement

The two parties signed a franchise cooperation agreement, and proceeded to the next step-fulfilling the agreement.

17. Implementation of the agreement

a. Pay the deposit

The franchisee shall pay the security deposit in accordance with the agreement signed by both parties, and the agreement shall come into effect.

b. Submit design plan

The company designs according to the situation of the store, submits the design plan as soon as possible, and enters the next link-store decoration after being approved by the owner and the company.

c. Shop decoration

The decoration company will decorate the store strictly according to the decoration design plan. After the two parties have passed the inspection and acceptance, the owner will pay the decoration cost, and the company will write off 50%.

d. Go through industrial and commercial and tax registration procedures

All franchised stores must go through relevant registration procedures at the industrial and commercial and tax registration authorities, otherwise they cannot open. It is recommended to register as an individual industrial and commercial household to reduce taxation.

e. Equipment in place

At the same time as the store decoration is entered, the equipment preparation work will also begin. All franchise stores use uniformly configured equipment, which meets the requirements of the company's VI identification system, and is neat, beautiful, and has distinctive company personality characteristics.

Different equipment should select the manufacturer in advance for bidding, put forward our special requirements for the equipment, and agree that the equipment can only be used by our company.

f, personnel training

All franchise store staff must undergo training and internships, and can only take up their posts after passing the assessment. The training content includes: smiling service, work flow, purchase and return, equipment use, system use, advertising, business development, management and assessment, etc.

Newcomers choose to conduct internships in model stores and are assessed by the store manager.

g. Opening ceremony

Before the official opening ceremony, a one-week trial operation is conducted. In addition to the staff familiar with the business environment, publicity activities such as the issuance of leaflets must also be provided within the coverage area. If it can achieve batch openings, it is most ideal, so that publicity can be carried out in large-scale public media to achieve greater and better publicity effects.

h. Peripheral publicity

Each franchise store must carry out long-term and continuous publicity to the surrounding areas covered, and gradually cultivate a stable customer base in order to achieve the goal of stable sales.

18. Normal operation and management

Each franchise store will carry out the normal operation and management stage after a period of operation, and should strictly implement the company's various regulations and gradually start the business.

VII. Design of franchise stores

The design of each store must be carried out in strict accordance with the requirements of the VI identification system to give full play to the role of fixed media. The code number plate should be hung in an eye-catching position with lighting effects at night; each store has a beautiful lighting effect at night. This effect can not only decorate the city, but more importantly, it has strong recognition and publicity.

VIII. Decoration of franchise stores

19. Selection of decoration company

Select the decoration company through bidding.

20. Decoration requirements

Renovate in strict accordance with the decoration design plan.

IX, franchise store number

Area code + sequence number. The serial number will be fixed and permanent, and will uniquely correspond to the company's information management system.

X. Equipment and tool configuration of franchise stores

Different equipment should select the manufacturer in advance for bidding, put forward our special requirements for the equipment, and agree that the equipment can only be produced by our company.

21. Shelves

In order to improve sales efficiency and food safety, each store sells products in normal temperature stereotyped packaging, not bulk products. The products are placed on the shelves, neat and beautiful.

22. Information management equipment

The terminal computer equipment connected to the company's network is used for the purchase, return, settlement, sales performance statistics, query, etc. of the franchise store.

A camera connected to the company's remote monitoring system for remote monitoring.

An automatic weighing cash register that facilitates consumer supervision.

23. Consumer traceability and effective identification system

Consumer traceability and effective identification terminal equipment installed by information technology companies, equipped with scanners and audio equipment, are convenient for consumers to use.

24. Item bag

The company uniformly produces environmentally friendly bags of different specifications for the convenience of consumers. Bags are sold to consumers at cost prices.

25. Promotional materials

Promotional materials are distributed free of charge by the company according to the conditions of each market.

XI. Operation and management of franchise stores

The company’s channel construction management department establishes corresponding work procedures and operating standards, and is responsible for operation and management. Each franchise store must carry out work in accordance with the procedures and standards, so that the management level of our franchise system reaches the international advanced level.

XII. Main content of consumer product traceability and effective identification system

Each franchise store must install consumer product traceability and effective identification of terminal equipment, and report for repairs in time if the system is damaged. The company's maintenance department must also check and maintain it regularly to ensure the normal operation of the system. When consumers use the scanner to scan the barcode on the product, the system displays the following information:

1. Product name

2. Production company (click to display further company information, including company profile and real-time production screen)

3. Inspection report (click to display a scanned copy of the inspection report)

4. Cooking method (click to display the different cooking methods of the product provided by the cooking master)

5. Consumers' opinions on the company (via recording method, instant upload)

XIII. Product distribution and recycling in franchise stores

26. Product order

The company will place the products that can be ordered (like train tickets) on the Internet, and the franchise stores will place orders with the company through the company's internal network system according to market sales. Including: product name, quantity, payment, etc. After the franchise store confirms the order, the system automatically deducts the margin of the franchise store. If the margin is insufficient, the franchise store must be sufficient, otherwise the order cannot be completed.

27. Product distribution

The company sends the order information to the logistics department in a timely manner, and the logistics department optimizes the distribution route according to the order situation of each franchise store and arranges the distribution in time. In order to reduce the cost of distribution, in principle, it is distributed once a day, and the distribution can be repeated under special circumstances.

Product delivery uses special delivery vehicles (specially designed and produced), and each vehicle is used as a mobile media for company promotion.

28. Disposal of recycled products

All recovered products are handed over to the company's processing plant for unified processing.

XIV, settlement of franchise stores

29. Franchise store settlement method

The franchise stores pay a deposit in advance like a mobile phone charge recharge, and the order can be completed when the deposit is sufficient, otherwise it must be recharged first.

Franchise stores can recharge their daily sales income after leaving their own profits to ensure that there is sufficient margin in the system account.

30. Consumer settlement method

Use cash or credit card for settlement.

31. Account query

The account and sales performance can be inquired through the in-store network terminal.

XV, information feedback

Each franchise store must submit feedback information to the headquarters through the company website every day before leaving get off work, including:

32. Sales situation;

33. Consumers' reaction to products, prices, packaging, services, etc.;

34. Consumer suggestions for improvement;

35. Suggestions for improvement proposed by franchise stores;

36. Market conditions (fill in the form);

37. Special circumstances, etc.

XVI, prohibited matters

38. Must not violate national laws and regulations.

39. It is not allowed to sell any products other than the company's channel purchases.

40. It is forbidden to let personnel who have not been trained to work.

41. Do not damage the company's reputation.

XVII. Development of franchise business

42. Develop to the vast areas outside Beijing, and eventually build a franchise network throughout the country, forming a larger sales network.

43. Select outstanding sales talents from the sales network to enter the company's management team.

44. Established "Wangquan Brand Oil Press Fresh Oil Workshop Franchise Management Co., Ltd." to fully enter the franchise industry and develop independently and rapidly.